How to hire a Head of Growth

• You have product-market fit signals: repeatable acquisition, retained cohorts, expanding usage.
• You have a paid budget you are willing to lose the first three months of.
• The founders are the current bottleneck on growth experiments.

• Own the growth model: acquisition, activation, retention, monetisation.
• Run the weekly growth experiment cadence with clear win conditions.
• Partner with product and engineering to ship onboarding, pricing, and lifecycle changes.
• Build the first attribution and dashboarding layer.
• Hire the first performance marketer, lifecycle marketer, or content lead as needed.

• Owned a growth number at a company that grew past $5m ARR.
• Fluency in analytics: SQL, product analytics, and cohort thinking.
• Ships code, copy, or design — at least one of the three, hands-on.
• Has written up experiments (won and lost) publicly or in interviews.

• Community, content, or brand experience alongside performance.
• Deep pricing and packaging experience.

• Wants a 12-month brand campaign before touching activation.
• Cannot describe their last three failed experiments.
• Delegates hands-on work in the first month.

• Growth ICs from companies one stage ahead of you.
• Reforge, Demand Curve, and Growth.Design alumni networks.
• Founders of small product businesses that fit your ICP.

1. Founder chat: why growth here, why now.
2. Growth model teardown: they walk you through your funnel with public data.
3. Experiment plan: they write a 4-week experiment plan you review together.
4. References focused on shipped, measured wins.

**Head of Growth at [Company]**

We are [product, stage, ARR]. Growth today is founder-led. We are hiring a Head of Growth to own the model and build the loop.

**What you will own**
- The end-to-end growth model: acquisition, activation, retention, monetisation.
- Weekly experiments with clear win conditions.
- The first hire in growth marketing, lifecycle, or content.

**About you**
- Owned a growth number at a company that grew past $5m ARR.
- SQL fluency and hands-on with product analytics.
- Ship code, copy, or design — at least one hands-on.

**Comp**
[Base] + [equity]. Meaningful upside if we win.